Why to use social media for a business
Social media is fast emerging as one of the most important aspects of digital marketing that can provide incredible benefits capable of reaching millions of customers worldwide. A business that is not making the most of social media marketing stands to miss out on an incredible business opportunity as it is easy to spread word through these platforms about your product and mission.
Surely you would have noticed the steady shift away from traditional advertising that has only been hastened with the increased use of Internet over time. Today, consumption of advertising is far greater from online sources than through print media, television, or radio. Recent studies have showed that social media optimization enables a business to get exposure, traffic, and also gain market insights.
What is Social Media Marketing
As per CIPR Social media panel, “social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content. As the name implies, social media involves the building of communities or networks and encouraging participation and engagement.”
This definition emphasizes that businesses need to make use of different social media marketing services to encourage prospects and customers to interact and form communities. It also hints at the various challenges to be faced when encouraging engagement.
Short Glance at Social Media Marketing
The factors that determine success for campaigns designed by social media marketing companies are listed below:
- Set business goals for your social media:
Have a clear idea of what you want, it is not a good idea to experiment
- Create a social media strategy:
Have a strategy that will allow social media to be deployed in the ent
t also hints at the various challenges to be faced when best and most effective manner
- Active social listening and reputation management:
Listen to what your customers are saying to get the most valuable advice
- Define content and engagement strategy:
Define clear strategies that encourage engagement and participation
- Define communications strategy:
Keep your audiences engaged through multiple social channels through enticing content
- Deploy best practice approaches for the core social media platforms:
Follow the etiquettes defined by social media platforms to avoid being labelled as a spammer
- Social media optimization:
While your presence may have been established, it signals only the beginning of your journey for an optimized presence that can deliver real value for your business
What is Social Media Optimization?
Social media optimization or SMO refers to the process of streamlining or optimizing a website so that it can be exposed online across social media channels. The process could refer to anything that is carried out “on-page” such as refining the interface and usability of the site so that it becomes more compelling to the visitors in an effort to help them share it through carious social media sites.
The various types of social media include social networking sites including Facebook, Twitter, video and blogging platforms as well as social news and bookmarking sites. In general, social media optimization refers to making a website and its content viable and optimized for the purpose of sharing across social media and other networking platforms. To summarize, SMO is all about pulling the audience in with an optimized website and encouraging them to spread your website content without putting in any effort from your end.
Difference Between SMO and SMM
One of the biggest mistakes associated with social media marketing is with regards to the technicalities of marketing – most social media marketing companies fail to understand this before taking the plunge. SEO is something prevalent in the online marketing domain and experts can avoid getting caught on the wrong foot. Nevertheless, only around 40% of the true potential underlying social media marketing services is ever realized thanks to a lack of understanding on the part of the service providers. How many, for example, understand the difference between SMO and SMM? While they are both related in some way to social media platforms, they are totally different with different impacts although people generously mention them under the broad banner of Social Media Promotion.
To look at both terms in brief, SMO is the procedure that helps integrate various platforms together for promoting a brand and increasing its publicity by boosting links. SMM on the other hand is the procedure of using the various resources on social media platforms for promoting a brand in front of the target audience in an effective and efficient manner which translates to an eventual increase in website traffic. It could also include a paid advertising strategy for the particular target audience.
While the two terms may sound the same, in essence they are not. We are all aware of Facebook pages and posts that are used by both local and international businesses for reaching out to larger communities to create better awareness and engagement. Simply putting up an image with an engaging piece of text will be the first step towards social media optimization with a link back to the website showing the audience what you really intend to do.
Social media marketing is a bit different in that you make use of the platform’s own resources for targeting specific groups. Platforms such as LinkedIn and Facebook offer special provisions for advertisement where it is possible to keep a tab on the analytics and see how many customers have viewed or made successful hits on your advertising posts.
Another aspect that a good social media marketing service will always ask you to consider is the inclusion of a call-to-action button that should be well strategized for both SMO and SMM.